The best content answers questions people are already asking. Reddit is the largest question-and-answer platform on the internet, with over 430 million users asking genuine questions, sharing real frustrations, and discussing what they care about. If you can find those conversations, you know exactly what content to create. Sylvia API gives content creators programmatic access to search Reddit, track trending topics, and pull audience insights so you never run out of content ideas that actually connect.

Find What Your Audience Is Asking

Search Reddit for questions related to your niche. Look for posts with high comment counts but mixed sentiment. Those are conversations where people are engaged but not satisfied with existing answers. That is your content opportunity.

Find popular unanswered questions in your niche
import requests

queries = ["how to", "what is the best", "why does", "recommend"]

for q in queries:
    r = requests.get(
        f"https://sylvia-api.com/v1/reddit/search",
        headers={"X-API-KEY": "syl_your_key"},
        params={"q": f"{q} your niche topic", "sort": "top", "limit": 25,
                 "t": "month"},
    )
    print(f"\n{q}... ({len(r.json())} posts)")
    for post in r.json()[:5]:
        print(f"  [{post['score']}] {post['title']}")

Track Trending Topics

Pull the top posts from relevant subreddits filtered by the past week or day. See what headlines, formats, and angles get upvoted. Monitor how engagement patterns shift over time. Use this data to inform your content calendar and title strategy.

Pull Audience Insights

Use Sylvia's user history endpoints to understand what your target audience reads, comments on, and upvotes. Pull comment threads from high-engagement posts to see the specific objections, questions, and praise that drive discussion. Turn those into content that speaks directly to what your audience actually cares about.

Export your research as CSV to analyze trends in a spreadsheet, or use NDJSON for programmatic processing. With custom templates, define the exact fields you need for your content research workflow. No more manually browsing subreddits and copying links.

Common mistakes

Best practices

Frequently asked questions

How do I find content ideas before they trend?

Watch the rising sort in your niche subreddits. Rising posts are climbing fast but not yet peaked.

Can I repost Reddit content?

Do not copy posts verbatim. Use the conversation as inspiration and add your own analysis. Credit the source.

How often should I check for trends?

A few times a week is enough for most niches. Daily if you cover a fast moving topic.

Which sort should I use?

Rising for early signals, hot for what is already big, and controversial for debates that generate discussion.

1,000 free requests. Find your next viral idea on Reddit today.

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